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Cale Black is the Digital and Social Media Adviser to the Premier of Western Australia, the Honourable Mark McGowan MLA.

Cale originally pursued a career in architecture, studying at Curtin University's School of Architecture and then transferring to The University of Western Australia's School of Design. His involvement in student politics resulted in election to the UWA Student Guild and The ALVA Student Society, as well as the National President of the Student Organised Network for Architecture.

As a result of his involvement in coordinating the student election campaigns, he was contracted to work on the 2016 Federal Election with the WA Labor Party as a photographer and producer of digital and print content.

With a state election looming and a desire to boost the digital profile of the then-Opposition Leader, Cale joined Mark McGowan’s team in September 2016 as his Digital and Social Media Adviser. After a gruelling eleven week campaign, he now advises the 30th Premier of Western Australia.

Cale’s architectural background, combined with his graphic design and photography skills, plays a major role in how he shapes the digital narrative of Mark McGowan and how Western Australians perceive their head of government on a day-to-day basis outside of broadcast soundbites and newspaper quotes.

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